Early bird: ₹49,999 (regular ₹1,00,000)  ·  Cohort 1 opens June 13  ·  25 seats only →
AI for Product Leaders · Built on the Claude Stack · June 13 – July 18, 2026

Become the product leader who sets your company's AI strategy — and has the depth to own it end to end.

Product leaders are now expected to own their company's AI strategy, build the team to execute it, and understand AI systems well enough to shape decisions in any room. This cohort gives you the frameworks, vocabulary, and hands-on practice to do that — so you show up to every board update, design review, and engineering standup as an AI-first product leader who sets the direction, not just ships the features.

Reserve Your Seat See Programme
5 weeks · June 13 – July 18
Wed evenings + weekend bootcamp
25 seats max
No coding required
claude — ~/pm-workspace

Illustrative — actual outputs depend on your product context.

Past theCRUX participants work at
The Opportunity
AI is reshaping product decisions.
The best PMs are leading them.

Engineering leads are running evals. Data science is choosing models. Platform teams are building the AI infrastructure. The PMs who understand these decisions are the ones shaping them — and the most valuable product leaders right now are those who can set AI strategy AND understand the systems well enough to execute it credibly.

This is about becoming the PM who sets your company's AI direction — who can write a credible AI product strategy, build and lead the team to execute it, and walk into any technical review with enough depth to shape the outcome. Strategy without execution depth is advice. This cohort gives you both. The technical depth is calibrated for what product leaders actually need: enough to engage meaningfully in architectural decisions and earn credibility in any technical room — no prior engineering background assumed.

The Shift
Before and after this cohort
Before
After
Your company's AI strategy is decided above you — you're executing the roadmap, not setting it
You set the AI agenda for your product area and present it to leadership and the board with confidence
Agentic system architecture is decided by engineering, not shaped by you
Spec agentic workflows with confidence and catch failure modes early
Evals are a post-launch conversation, not part of the PRD
Define eval criteria in your PRD before a line of code is written
Model updates arrive as production surprises, not planned events
Build model drift monitoring into your launch and post-launch plan
AI feature costs are a finance conversation, not a scoping input
Model token economics into your feature scoping and pricing before a line of code is written
AI product org design is an open question — hiring and team structure happen without a clear framework
You know what a high-performing AI product org looks like — and how to build and lead one
Human oversight and governance are bolted on at launch, not designed in
Design human oversight and approval workflows into the product architecture from day one
Programme at a Glance
5 weeks. Built around your evenings.

Structured for working professionals — Wednesday evenings after the kickoff weekend. Each working session adds depth; self-paced Build Labs cement it on your own product between sessions, with weekly office hours to accelerate your build. Expect to invest ~40 hours across the programme.

The pedagogy here is deliberate: the only way to develop real AI product intuition is to build. Irrespective of your technical background, every session feeds directly into hands-on work — on your own product, your own use cases, your own roadmap. The bootcamp weekend gets you shipping from day one. By the capstone, you're demoing something live that you built yourself. No prior technical depth assumed. But by the end, you'll have it — because building is how you get there.

🚀

Weekend Kickstart

Jun 13–14 · 14-hour weekend bootcamp. Hands-on Claude Code foundation that sets you up for everything that follows. Included in the full programme.

🌙

4 Working Sessions

Jun 17, 24 · Jul 1, 8 · 7:30–10:30 PM IST. Three hours of live instruction, demos, and guided practice — culminating in a live capstone showcase on Jul 18.

🔨

Build Labs

2–3 hours of hands-on building each week. You ship something real — a working tool, a running agent, or a deployed prototype — applied to your own product, before the next session.

🙋

Office Hours

Weekly office hours with instructors. Bring your build, your questions, your blockers.

🏆

Capstone Demo Showcase

Jul 18 · 6–9 PM IST · The programme finale. Demo your live AI product or Agentic AI system to the full cohort — running code, not slides. Structured feedback from practitioners who've shipped real AI products.

Programme Finale · Jul 18
Session by Session
What you cover in each session
Kickoff
Jun 13–14
Sat – Sun
10am – 5pm IST
Weekend Bootcamp
Claude Code for Life
  • Get hands-on with Claude, the API, and the Claude Code CLI
  • Build your first AI-powered tool from scratch — no prior coding experience needed
  • Understand how LLMs work well enough to know where they fail
  • Foundation layer for everything that follows in the evening sessions
Session 1
Wednesday
June 17
7:30 – 10:30pm IST
Instructor-Led Working Session
AI Product Strategy & PM Workflows
  • Build your company's AI product strategy — identify opportunities, frame build-vs-buy decisions, and present the roadmap to leadership and the board
  • Redesign your discovery, roadmapping, and spec process around AI-first patterns
  • What changes in a PRD when the feature is AI-powered — what to specify, what not to
  • Leading decisions alongside engineering and data science: when to drive, when to collaborate
  • Build a reusable AI PM toolkit you start using on Monday
Self-paced build lab: Build a working AI-powered tool or feature prototype for your product using Claude Code — deploy it, share the URL (2–3 hrs, done in your own time before the next session)
Session 2
Wednesday
June 24
7:30 – 10:30pm IST
Instructor-Led Working Session
Agentic AI Design Patterns & Enterprise Agents
  • What agentic AI actually means: orchestrators, tool calls, memory, and multi-step loops
  • Common failure modes in enterprise agent architectures — and how PMs catch them in spec review
  • Design patterns for reliable agents: single-agent, multi-agent, supervisor patterns
  • Build a simple agent architecture diagram for a real product use case
Self-paced build lab: Build and run an agentic system for a real use case on your roadmap — multiple agents, tool calls, memory (2–3 hrs, done in your own time before the next session)
Session 3
Wednesday
July 1
7:30 – 10:30pm IST
Instructor-Led Working Session
Evals, Governance & Guardrails
  • What an eval is, why it matters, and how to write one without a data science background
  • Defining quality criteria for AI outputs as part of your acceptance criteria
  • AI governance frameworks: what regulators care about and what your engineering team needs from you
  • Guardrails design: content safety, output constraints, fallback behaviour
Self-paced build lab: Wire evals and guardrails into the agent you built — run them, fix what fails, and document what passed (2–3 hrs, done in your own time before the next session)
Session 4
Wednesday
July 8
7:30 – 10:30pm IST
Instructor-Led Working Session
Deployment, Token Economics & the AI Control Plane
  • Token economics: how inference cost is calculated, how to scope features with cost in mind, and how to model AI economics into your pricing and scoping decisions
  • Model drift: what it is, how to detect it, and what your post-launch plan needs to include
  • Human oversight design: when to require human review, how to design approval flows, and how to brief legal and compliance
  • The AI control plane: monitoring, rollback, circuit breakers, and incident playbooks for AI features
  • Building AI-first product teams: what roles to hire, how to structure cross-functional AI pods, and how to set up your PM org for scale
Self-paced build lab: Finish your capstone — a working, deployed AI product or Agentic AI system that you can demo live on Jul 18 (2–3 hrs, done in your own time before Jul 18)
Session 5
Saturday
July 18
6:00 – 9:00pm IST
Capstone
Capstone Presentations
  • Demo your live AI product or Agentic AI system to the full cohort — running code, not slides
  • Structured critique from instructors and peers — the kind of feedback you'd get in a real product review
  • Leave with a deployed, working product you built yourself and can show on your CV or portfolio
On Completion
Blockchain-verified certificate of completion

Graduates who complete the programme receive a credential that lives on a third-party blockchain — independently verifiable by anyone, for life, without needing to contact theCRUX. Share it on LinkedIn, attach it to a proposal, or link it from your profile. It can't be faked, revoked, or lost.

Who It's For
Become an AI-first Product Leader.
A strong fit if you are…
  • A CEO, founder, or VP Product setting your company's AI product strategy
  • A Senior PM, Group PM, or Product Lead working on AI features
  • A PM with 3+ years of experience shipping products who wants to go deep on AI
  • A technical professional — engineer, data scientist, or analyst — moving into product or product strategy
Not the right fit if you are…
  • Looking for a beginner AI tools or prompting course — this goes deep, not broad
  • Unable to commit to the Wednesday evening schedule
  • Expecting a self-paced recorded course
Early Bird Pricing
Two tracks. Pick yours.

Already comfortable with Claude Code? Skip the weekend bootcamp and jump straight to the evening sessions.

Full Programme
Early Bird · Save ₹50,001
₹49,999
Regular: ₹1,00,000
incl. all taxes
Includes
Claude Code for Life bootcamp · Jun 13–14 (included)
4 Instructor-Led Working Sessions · Jun 17, 24 · Jul 1, 8 (Wed, 7:30–10:30pm)
Capstone session · Jul 18, 6–9 PM IST
Self-paced Build Labs + instructor feedback
Session recordings + alumni community
Blockchain-verified certificate on completion independently verifiable
GST invoice for company reimbursement
Book Full Programme
Secure Razorpay checkout · No refunds after 24h
Sessions Only
Early Bird · Save ₹50,001
₹24,999
Regular: ₹75,000
incl. all taxes
Qualifying required. For PMs who've completed the Claude Code for Life weekend bootcamp, or pass a short qualifying quiz. Email us to get the quiz →
Includes
Claude Code for Life bootcamp
4 Instructor-Led Working Sessions · Jun 17, 24 · Jul 1, 8 (Wed, 7:30–10:30pm)
Capstone session · Jul 18, 6–9 PM IST
Self-paced Build Labs + instructor feedback
Session recordings + alumni community
Blockchain-verified certificate on completion independently verifiable
GST invoice for company reimbursement
Book Sessions Only
Qualifying confirmation required · No refunds after 24h

All prices inclusive of taxes · Claude Pro ($20/month) + Anthropic API (~$5) required separately · GST invoice provided · 25 total seats across both tracks

Your Instructors
Taught by practitioners who build with this every day
Shameek Chakravarty

Shameek Chakravarty

Lead Instructor · Co-founder, theCRUX

4X founder. 20+ years building products across startups and big tech — Amazon, Yahoo, Sun Microsystems, Juniper Networks. Built two AI ventures — Mantid.ai and Juvant.ai. Has trained 600+ professionals.

CS, BITS Pilani · MBA, ISB

LinkedIn
Bharanidharan Viswanathan

Bharanidharan Viswanathan

Lead Instructor · Co-founder, theCRUX

3X founder. Built 91mobiles, SaaSworthy, and Intoglo across 20+ years in B2C, B2B, and cross-border logistics. Went deep on AI in 2021 — the models, the maths, and what separates real workflows from hype. Teaches with a builder's impatience for theory.

CEG, Anna University · MBA, ISB

LinkedIn
What you'll build with — the Claude stack

This programme runs entirely on Anthropic's Claude stack — Claude.ai, Claude Code, and the Anthropic API. You'll need two things beyond the course fee:

Claude Pro
$20 / month
Claude.ai + Claude Code access. Required throughout the programme — subscribe directly with Anthropic.
Anthropic API Credits
~$5 minimum
For the agentic build labs where you invoke a model directly into your product. Pay-as-you-go — most participants spend under $10 total.
FAQ
Common questions
Yes — the programme is designed for product leaders, not engineers. Every session is framed around product decisions: setting AI strategy, building the right org, writing specs that engineering respects, and owning the roadmap with credibility. The technical vocabulary (agents, evals, cost structures) is taught at exactly the depth a PM needs to lead confidently in any room — board, design review, or engineering standup — without writing a line of code.
No coding required — but you will build a real, working AI product during this programme. Claude Code lets you ship functional tools and agents without writing traditional code. By the capstone on Jul 18, you'll demo something live that you built yourself: a working product, a running agent, or a deployed prototype. The Claude Code for Life bootcamp on Jun 13–14 gets you there even with zero prior coding experience.
Each week has a 3-hour Instructor-Led Working Session plus 2–3 hours of Self-paced Build Labs. The build labs are hands-on — you ship something real each week (a tool, a running agent, a deployed prototype) on your own product, before the next session. No busywork, no documents. The capstone is a live product demo, not a presentation deck.
Yes — there are weekly office hours with instructors throughout the programme. Bring your build, your questions, or anything you're stuck on.
Yes — in fact this is the best time to come. You'll leave with the frameworks to evaluate and propose AI features credibly, so you can proactively set your company's AI direction rather than waiting for it to be handed down. The capstone project can be a proposal, not just a review of something in flight.
Full refund within 24 hours of booking. No refunds after that. Cohort sizes are small and a last-minute cancellation affects the group. If you have an unavoidable conflict after booking, email hello@thecrux.ai — we'll work something out.
Yes — two things are required separately. A Claude Pro subscription ($20/month) gives you access to Claude.ai and Claude Code, which we use throughout the programme. You'll also need to add a minimum of ~$5 in Anthropic API credits for the agentic build labs, where you invoke a model directly into your product — most participants spend under $10 total across the 5 weeks. Neither is bundled in the course price because you'll want to keep using both after the cohort ends.
Yes. We issue GST invoices for all purchases. Email hello@thecrux.ai after booking with your company's GST details and we'll send the invoice within 24 hours. Most participants get this reimbursed as professional development.
Early bird pricing at ₹49,999 is available while seats remain. The regular price is ₹1,00,000. We don't set artificial deadlines — when the 25 seats fill, they fill.
5 Weeks · June 13 – July 18, 2026 · 25 seats total
Ready to own the AI roadmap?
Pick your track.

Full programme ₹49,999 · Sessions only ₹24,999 · 25 seats only.

Full Programme · ₹49,999 Sessions Only · ₹24,999

Already completed the Claude Code for Life bootcamp? Jump straight to the sessions-only track →